From the back cover: "The subject of this book is product development within manufacturing industry. The significance of product development for the survival and competitiveness of industrial companies is well-known. But product development doesn't operate under the conditions it should do, it is not carried out with sufficient professionalism and it does not exploit its possibilities sufficiently. The message of this book is that a company must come together, must integrate itself, in order to carry out product development, because this activity, in contrast to most others that take place within a company, cannot tolerate being split up. The book is primarily intended for top managers within industry, for project leaders, and for project participants, but it is firmly believed that teachers and students following technical or business- oriented courses will also benefit from reading it."