PR and Marketing for Schools Manual by Tim Devlin

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Tim Devlin
Financial Times Prentice Hall
Date of release


PR and Marketing for Schools Manual

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Book review

How can your school best be promoted? Effective PR and marketing means targeting the right people with the right message at the right time. However, achieving this is a challenge for both the experienced and the uninitiated.Every school needs to develop and build a good reputation within its community. Once established, it must take steps to ensure that this is protected and enhanced. A school with a good reputation will have the ability to recruit more pupils which is the ultimate key to success. To achieve this a school must have a clearly defined marketing and public relations strategy which is regularly updated. From the School Management Solutions Series, Public Relations & Marketing in Schools will help your school develop an effective school marketing and public relations strategy. It explains why marketing a school is very different from marketing a commercial product and looks at the vital role you as a head teacher must play in communicating a vision for your school. It shows you how to: communicate a vision for your school and draw up a mission statement draft a prospectus and other promotional material (including marketing on the Internet) encourage staff, parent and governor participation involve the community, including developing business links (plus tips on fundraising) promote your school in the press, on the radio and TV, and handle the media in a crisis monitor, test and develop your marketing and PR plan.Each chapter within this activity-based manual covers a particular topic, providing you with a range of photocopiable resources including; templates, worked examples, case studies, checklists and individual and group activities. Written by Tim Devlin, a specialist in marketing and public relations, Public Relations & Marketing in Schools is essential reading for all head teachers, deputy head teachers, heads of department and governors."Public Relations & Marketing for Schools is a must for all those involved in running schools.... it is thoroughly up-to-date, highly relevant, well structured, very reasonable, packed with practical advice ..... it can improve the ways in which schools manage their public relations and marketing.... I only wish this excellent manual had been available years ago".Mrs M Ribbins, Woldingham School, Surrey Contents include: SECTION 1 - GENERAL PROMOTIONIntroduction to marketing and public relations Public relations strategy Drafting the prospectus Your school's ambassadors: Internal communications The school tour and open daysSECTION 2 - PEOPLE TO INVOLVE IN PROMOTION Encouraging staff participation Getting parents on board Harnessing pupil power Admissions' secretaries - Your vital role How governors can help SECTION 3 - NETWORKINGFeeder school links Involving the community Business partnerships About advertising So you have been appointed press officer Appearing on radio and television Handling media in a crisis SECTION 4 - TESTING Helping boarding schools Triumph over adversity MonitoringAPPENDICES Workshops and additional materials Case histories Organisations mentioned Publications mentioned

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