Project Phoenix: Birth of the MGF by Ian Adcock

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Ian Adcock
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Book review

The MG marque has always been associated with beautifully designed and carefully manufactured cars that retain their popularity long after they cease to be produced. The MG range has languished over the past few years, with no new cars being made. It is therefore good news for all fans of the marque that a new model, the MGF, is now available. The MGF is the epitome of the MG marque, and follows the grand tradition of their now legendary design genius. This book tells the story of the car's success, from the initial decision that a new model would be financially viable to the final driving impressions of the MGF. It gives a full technical analysis of the car, details the exacting test programme Rover put it through, and examines the initial designs that were rejected and why. It also looks at the PR and sales strategies employed to seduce the contemporary market. There is also coverage of the battle the manufacturers had to keep the MGF away from the prying lenses of photographers, which led to "body disguises" for its on-the-road testing. Ian Adcock is the author of "Porsche 959" (with Jurgen Lewandowski), "Lotus Carlton", "Bentley Continental R", "Rolls-Royce V8s - The Modern Era" and "Lotus Road Cars to Date".


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