At last, a book on marketing written specifically for small business owners. No long-winded theories, no big business examples or boring case studies, just a practical, common sense system that will help you really boost your business. Here, Linda Hailey takes you through a proven step-by-step system with lots of practical exercises to teach you how to analyze your situation and develop a strategic marketing plan tailored to your own business. From product development and retailing to selling, advertising and branding, Linda shares her tricks of the trade and real life examples from a whole range of small businesses who have used Kickstart marketing techniques to increase their revenue and profit. Best of all, this book recognizes that you probably don't have much of a marketing budget, you've only got limited time and energy to spend and you'd rather be doing anything but selling or marketing!