Modern Rhetoric in Culture, Arts, and Media: 13 Essays by Joachim Knape

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Author
Joachim Knape
Publisher
Walter de Gruyter
Date of release
Pages
310
ISBN
9783110292503
Binding
ebook
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
23

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Modern Rhetoric in Culture, Arts, and Media: 13 Essays

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Book review

In the 13 essays of this volume, Tubingen professor of Rhetoric Joachim Knape develops a series of approaches to a modern theory of rhetoric. In doing so, rhetoric is considered both a cultural and a communicative phenomenon. While classical rhetoric concentrated on the communicative fields of politics and law, modern research in rhetoric has expanded its perspective, and has turned towards the areas of cultural life, media, and the arts. This volume sheds light on the theoretical and methodological aspects of a new rhetoric designed to incorporate these fields of interest.


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