Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture by Rainer Gries

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Author
Rainer Gries
Publisher
Palgrave MacMillan
Date of release
Pages
312
ISBN
9781282911819
Binding
ebook
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
3
27

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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

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Book review

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.


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