The Great Persuader: Ernest Dichter, Motivation Research and the Making of Postwar Consumer Culture by Rainer Gries

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Author
Rainer Gries
Publisher
Palgrave Macmillan
Date of release
Pages
288
ISBN
9780230537996
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
49

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The Great Persuader: Ernest Dichter, Motivation Research and the Making of Postwar Consumer Culture

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Book review

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.


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